…because they think they are competing against the best they see online, in movies, on TV.
No, you’re just competing with whoever is currently in your target’s inbox.
Usually, it’s like, some schlub with offers of sex or a scammer and believe me – they suck.
Say hello, be authentic and friendly, and give them something to look forward to (or at least give them something that won’t make them scream in frustration like so many do).
Win-win.
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